Lounge Talk with TW9Y

TW9Y or more specifically The Whole 9 Yards, is an event management company with emphasis on delivering innovative projects that surpass expectations. TW9Y specialise in creating experiences, tailor made to a client’s unique requirements.
TW9Y is the brain child of two enthusiastic moms, Shaheen Serang and Ishrat Bandukda. 
Exploring their role as mom-preneurs we dwelled a bit more to find out about them and their creation.

1.What was the motivation behind your business idea?

We as women of this society, who in the whole household understand the dearth of entertainment, designed TW9Y to bring people out of drawing room culture, TV and 
Computer ADDICTION, to get rid of boredom, encourage entrepreneurs and introduce healthy activities like:

• DACC Pet Show (Selected as Best Pet Show of 2011 by Style 360)
• Splash (Water Games)
• TW9Y Super Kidz Contest
• TW9Y Women’s EXPO 2012 & 2013
• TW9Y Fashion, Style & Fundraising
• ARY Digital Morning Shows
• TW9Y Go-Aaish (Fundraising)
• TW9Y Car Rally + Scavenger Hunt etc.

Creating new ideas and fulfilling demand of family events in fun-filled environment is the hallmark of “The Whole 9 Yards” (TW9Y). TW9Y has a high-energy, can-do culture, which is merged with a streetwise mindset that puts quick lead times as a key client priority. Nothing is impossible & challenge is what we thrive on and attention to detail is one of our cornerstones of what we do.

2. What challenges do you find in balancing work, family and life? How do you meet these challenges?

We both have been year coordinators and class coordinators of our children multiple times and work voluntarily for their school. We never miss any meeting or extracurricular etc of our kids, do pick n drop and teach them as well. We always try our best to finish our meetings and work in advance and work never becomes a hindrance.

In fact the most important thing is that our whole family gets involved in our events and kids learn and enjoy being in the family sort of atmosphere.

3.What is your favourite thing about the work that you do?

There are a couple of accomplishments that we are really proud of. Fundraising for The Garage School, Providing FREE 15-20 booths to well Known NGO’s to support deserving & outstanding, Involving the whole family to participate in family activities, Promoting SPECIAL PEOPLE who are making a difference in life.

4.What advice do you have for other mamas who work in and outside of the home?

Struggle, Survive & Strive for Excellence.